Communications Office

  • 5115 Dudley Blvd., McClellan, CA, 95652
  • (916) 566-1628
  • (916) 566-3586

Mission

The mission of the communications office is to facilitate effective and powerful communication practices that build trust and support for Twin Rivers schools. The major components of our annual plan are listed below. We welcome your feedback and story submissions any time at communications@twinriversusd.org or 916-566-1628

School Site Engagement and Promotion

  • School fact sheets and brochure development
  • Event planning advice/assistance
  • Event photography and videography
  • Back to School, first day, performances, Open House, Graduations
  • Slide shows posted to web sites
  • Yearbook candid photos
  • Marketing videos - high schools, AVID, CTE, etc.

Media Relations

  • Advisories
  • Stories for community papers/web news
  • Response to media inquiries
  • Press conference/media event coordination

Community Relations and Engagement

  • 3rd party flyer approval - posted on sub-page of Communications
  • Charity drive marketing and support
  • Business partner development
  • Parent and community event facilitation and support

Soliciting Feedback

  • Customer service surveys
  • Employee satisfaction surveys
  • Automated phone surveys

Recognition Activities

  • Annual Board Recognition Reception
  • Classified School Employees of the Year Program
  • Retirement Recognition Dinner
  • Teachers of the Year Program
  • TR Top Scholar

Electronic Messaging

  • Video Stories and Slideshows
  • District Office Digital Screens
  • Board Meeting Slideshow
  • TR (staff electronic newsletter)
  • District web site (Content and training)
  • Social Media (Facebook and Twitter)

Print Materials

  • Community Report (Bi-annual)
  • Emergency Cards (Annual)
  • Student and Family Handbook (Annual)
  • Ongoing event or issue fliers and fact sheets
  • We Are TR! (quarterly newspaper)

District Emergency Planning and Activities

  • Review district crisis communication plan annually
  • Respond to and manage media contacts
  • School Site Emergency Support        
  • Create letters and call scripts for families and staff as needed
  • Create discussion points for staff as needed
  • Send out automated calls as needed

Automated Call System Management

  • Annual updates
  • Ongoing support and training
  • Contract negotiations     

Department Support

  • Fact sheets and letter creation and review
  • Discussion points
  • PowerPoint creation and design
  • Event marketing and planning
  • Mini-campaigns supporting district and site initiatives and issues